How Perfect Is Fabletics For Active Women?

Fabletics is the number one new online store that is providing women the access to the best clothing out there for the gym and staying active. It’s incredible how the brand has come together to give women what they are looking for in terms of top notch activewear. Fabletics is trying to beat out other big sites like Amazon to be the star in the main world of activewear for women. It’s hard for women today to find clothes that fit their style and fashion while also being capable of providing good movement that works great for the preferred workouts. The company definitely has come a long way with millions of current clients using the site daily.

 

Today, the brand is trying to bring more of their work to the next level. They are planning on building as many stores as they can but starting off at just a few of them at the moment. They are trying to implement more of the reverse showroom technique to help provide a better opportunity and experience for their users. Women want to be able to buy the right clothes for their activities easier and faster, and a store can make that a fun possibility. It’s great being able to get everything you need both offline and online.

 

Kate Hudson loves that the site is focusing on clothing for everybody’s needs. There is no need worry about being too big or too small. There is going to be a type of clothing and activewear that works for you. They wanted to create a sense of connection for everybody to come together and give them everything they need. Hudson works with the people in the office as often as she can throughout the month to help provide a sense of connection. The brand is truly making it more inclusive and open so that women of any size can come in and find what they need and want.

 

You too can join the brand starting today and can get everything you need and want. Fabletics offers such great affordable clothing for activities like Yoga, Pilates, and any other similar exercise or workout at the gym. Fabletics is here to provide you with a quiz so that you can feel and be better serviced by their team. Just a few choices and clicks means they can better provide you with all the right recommendations and see what you want.

How Kate Hudson’s Fabletics Fashion Line is Gaining Traction in a Competitive market

The modern fashion industry is no cake walk, not with the preponderance of the well-established digital marketing giant Amazon making a claim to over over 20% of all e-commerce fashion sales. Nevertheless, with a big name like Kate Hudson at the helm, Fabletics is going against all odds. In the last three years, this company has created a net worth of over $250 million.

 

How is Fabletics Making such a Splash?

 

The twists and turns of a modern economy must be met with versatility and innovation. This is why Fabletics is taking the attention off the conventional high-prices and top-quality, to create a presentation that will appeal to the modern consumer. High-prices are no good if the same designs can be found cheaper elsewhere and who will by top-quality if the design is awful?

 

Today it is all about stylish design, brand recognition and exquisite customer service. These are the qualities a modern buyer really has in mind when making their fashion selections. Fabletics is seeing success by taking these important factors into consideration in completely new ways. Following are some of the innovative marketing strategies seen by the Fabletics corporation.

 

The “Reverse Showrooming” Methods

 

Showrooming has gotten bad results by bigger fashion companies as their clients will browse the showroom, find what they like and then proceed to find the product cheaper somewhere else.

 

They take the time to build a lasting relationship with their shoppers before they even invite them to their physical locations. This is done with various events and online activities, the effects is that 30% of all customers who walk into their doors are already members of their community and 25% will be as soon as they leave.

 

Improved Use of Online Data

 

The business data that a company can gain on it’s products and the customers to which they market is crucially important. Of course collecting data is not going to do a thing. Fabletics does a fine job of analyzing, planning and stocking their physical locations with hot items their clients will love. How do they know? By keeping tabs on the sentiments gathered from social media platforms, real time sales and store heat mapping. This way they always have what their customers want on hand and avoid the inefficiency of being over or under stocked.

 

Insightful Focus on Accessibility, Culture, and People

 

In addition to cultivating high-quality relations with their local clientele and keeping track of important data, Fabletics takes their customer service to the next level with balancing demanding lifestyle and fitness goals with the joys of the experience and helpful client education. By ensuring the experience of the shopper in the store they greatly improve their customer experience and the possibility of return shoppers and new shoppers arriving on recommendation.

 

 

In the end, it is all about approaching the modern market in a new way and engaging clients as friends and allies whose success will benefit your business.