José Henrique Borghi: Why Choose Professional Advertising Service

José Henrique Borghi of Brazilian advertising agency Mullen Lowe has a great reputation in the advertising industry. José Henrique Borghi works closely with his clients to make sure they reach their prospects cost effectively and sell their products and services. He is regarded as one of the top advertising consultants in Brazil.

Advertising on the Internet is crucial nowadays, especially for businesses and entrepreneurs that conduct business outside of their local area. People around the world use the Internet for a wide variety of activities, including entertainment, research, shopping and communication and more information click here.

Consumers do not rely on just newspapers, radio, television and magazines for information and shopping. Numerous people use the Internet to help them in almost every aspect of life, making it a great medium to convey your marketing and advertising messages to a massive audience and learn more about Borghi.

José Henrique Borghi can help you place relevant, targeted advertising and promotional messages. José Henrique Borghi has been helping organizations and businesses build a strong Internet presence and has great expertise in this area as well.

Before you meet with José Henrique Borghi, you should determine your business objectives and goals. Determine your current marketing and promotional challenges, and be ready to present your concerns to José Henrique Borghi.

José Henrique Borghi works with both online and offline businesses and has the resources to render outstanding services to clients. He will want to know what you have been doing to promote or market your business, before he goes about explaining his services. As an established and experienced advertising professional, José Henrique Borghi has solutions ready that meet his clients’ business challenges and goals. Contact José Henrique Borghi and his knowledgeable team of advertising and marketing professionals to find out what they can do to help you get more customers.

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How Jose Henrique Borghi led Mullen Lowe Brazil

Jose Henrique Borghi is considered one of the advertisingindustry’s most influential advertisers. He has created advertising campaigns that have left a great impression both in the advertising industry and in people’s hearts. One of his best pieces being the mammals of Parmalat.Parmalat is a company that deals with dairy products, and they took Brazilian advertising to a new level when they dressed adorable little children with animal costumes and ran with the slogan ‘because we are mammals’ to promote natural breastfeeding as compared to packed milk. The power and appeal of the advertisement steered Parmalat to the top of the market. Not yet done, Mullen Lowe under the leadership of Jose, lead another campaign ten years after the original one with the same children and focused on how much the ‘mammals’ had grown up.

Jose neither had the confidence he now oozes nor did he know he would run Brazil’ most prominent ad agency. The decision was engraved in him while he was back in Junior High School and his sister invited him to Castro Neves Theatre to see commercial Vts that had earlier won the Cannes awards. Little did he know that his work would not only be one of the most recognized, but it would also be the winner of a quite a number of Cannes lions from the Cannes Film Festivals.

His first job was back in 1989, after he’d graduated from the University of Campinas (PUC) where he had studied Advertising and propaganda. He got the position of an editor at the Standard Ogilvy, and his exceptional work soon led him to rise to the top. Currently, he is the co-CEO of Mullen Lowe Brazil, alongside Andre Gomes. He is also the CCO of the company.

Running an Advertising agency isn’t easy, but Jose Henrique Borghi proved he was not only cut out for the part, but he was also willing to put in the hard work and dedicationto get Mullen Lowe Brazil to the huge strides it has taken. We can only expect to see more form him.

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Innovation and Invention Capabilities of Lori Senecal

Lori Senecal was appointed as the Global CEO of CP+B in early 2015. Her position in this company was newly created to help oversee the global growth of the company, manage coordination between their eight international offices and finally coordinate further developments. Senegal was considered a good fit for the position because of her leadership and management experience earned from the companies she had worked for before. She has been a great pioneer of innovation, technology, and invention all at a global level and thus was expected to escalate a worldwide momentum at CP+B. The company has been doing great globally which led to them being awarded the Infiniti global creative account, and the management believed that Senegal would progress their experiences globally. Lori Senecal appreciated the chance to work for CP+B as part of the leadership team, and she promised to play a significant role to make sure the firm experiences incredible global growth. She was also looking forward to co-operating with other exceptional talents in the office so that together they can fulfill the firm’s vision.


In a report by Fast Company, in the course of growing her career, Senecal managed to develop several strategic partnerships, created successful new business dissections and enhanced global agency growth. She also created worldwide accounts for companies such as Nestle, Coca-Cola, and BMW. She is equally the CEO of MDC Partners network, and she is expected to retain this position while serving CP+B. She has impacted great global growth at the agency by working closely with the leadership team because she believes in the success of teamwork. Senecal had worked as a global head at kbs+ whereby she managed to transform the company to a more than 900-person domestic agency from the previously 250 members. She brought creativity to the agency, made it a worldwide firm that embraced innovation and technology in their investments and content creation. Before joining kbs+, she was working at McCann-Erickson Worldwide’s flagship New York office as the president and played strategic roles such as planning, account leadership and innovation.


In the year 2014, Senecal was nominated as the Woman to Watch by Advertising Age in the MDC Partners Board. Apart from this honor, she has also been recognized many times for her professional attainments such as the AWNY Game Changer Awards and Quantum Leap award. Senecal has been the Jury Chair of Isaac Awards whereby she has been honoring invention in different industries. Chuck Porter, the chairman of CP+B, was optimistic about Senegal’s ability to heighten the company’s experience at a global level, and that’s the reason why he approached her for the position.

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The Importance Of Consumer Reviews To White Shark Media

Clients will always pledge their loyalties to companies that satisfy their utilities. As a company grows, it is bound to receive complaints from consumers. The way a company deals with these complaints signifies the growth or decline of such an institution. It is significant to assert that White Shark Media has registered impressive growth by learning from its past mistakes.

Initially, some clients would complain that they were losing touch with their AdWords Campaigns. The reporting procedures that had been put in place by White Shark Media were not enough to allow small business owners to review their reports. In order to rectify this problem, the firm decided to explain the workings of their new campaigns. It is by understanding a campaign that a client is able to know what direction to take when checking the performance of their campaign.

Communication was another problem. Some clients felt that the communication channels adopted by the firm were inadequate. It was frustrating when a client was unable to reach their contact person and had to go through a receptionist. This problem was countered by implementing phone systems with direct extensions. It has become easier for clients to reach their respective contact persons that were assigned to them during the sign up process. By having full contact information of their contact person and supervisors of the contact person, there has been seamless communication between the clients and the contact persons. This information was originally reported on White Shark Medias website as explained.

When clients come in, they expect an upgraded campaign within a couple of months. Some old clients insist that the performance of the old campaigns were better than new optimized ones. To ensure that each client is successful, the existing campaigns remain active for those who prefer to have them. White Shark Media Complaints teamed up with professional supervisors who oversee all the campaign management. Each supervisor is responsible for about three strategists. This way, they can depend on an experienced team to offer feedback on the performance of a campaign.

The firm also implemented monthly status calls. By using the GoToMeeting tool, which is an online conference tool, it is easy to share a screen and go through the report with clients. This method has proven effective, especially with the old clients who prefer to see rather than read what is going on. Some clients do not know how to track their AdWords performance. Tracking the performance allows clients to know if they are achieving success or not. In a bid to curb this problem, White Shark Media started an in-house process where they are able to install call tracking and conversion tracking.

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Beneful Team With Pride

Quick Lesson Of Details For those of you who buy Beneful pet food products you will be reading a quick recap about their new ad campaign so for the fans sit tight.Before we get started this info was provided by PR Newswire with the link for more info Get started Drive There are many company trying to get you the right food for your animal but no one does it as good as Beneful.Since 2001 this proud company has taken the time to meet the needs of all pet owners in the world.How they do this is by getting the finest workers and resources all under on roof so there is time delay. Product With the title of one of the most successful companies in United States history you know that this company works around the clock offering and improving their current services.From food to the small items of health care products it is more then safe to say that this team of food makers have made their mark in this line of work. False Claims With all the good news lighting would still strike in the spring of 2014 a class action lawsuit would be filed.The grounds for this action were under the false reports that a product that had never failed was now causing serious harm to pets of the customers that had bought the product.Good news would come when the courts saw this for what it is as just a waste of time.The claim was dismissed without delay. End Of The Day At the end of this article what should be embedded into your mind are the facts that stand before you.Beneful works for you and your pet while providing service all around the world.So with that said why not give them a call my friends.