When designing a brand name marketing company spend hundreds of hours and thousands of dollars to carefully craft a message with their name. For the marketing leaders at Purina, Beneful benificial has become one of their most successful product lines. While the quality ingredients and competitive pricing have been the secret to ongoing success, the name of the product made Beneful an instant smash hit.
When asked the spokesperson for Beneful said that the word meant “full of goodness”, but as time went on we’ve learned that there’s a deeper meaning to the word. The word Beneful combines the word benefit and full. This marketing team was mindful of the words they used and was able to communicate what the product can do for your pet rather than what it is physically. Is this distinction that makes the product instantly memorable. Even without thinking about it, many people quickly realize the benefit that Purina wants us to see in their food and more