Adam Goldenberg is becoming a new popular name in the fashion retail industry, but some still wonder how a man like him with almost no background in this industry could build such a successful company. A lot of it is because Goldenberg has values that have carried his company to success very fast over the last five years on Huffington Post. First, Goldenberg isn’t likely to fix what isn’t broken. If his customers like something, he’s sure to keep it. Second, Goldenberg doesn’t just follow the latest business trend, but instead works to make his company unique and true to its core philosophies. And last but not least, Goldenberg and his Co-CEO Don Ressler have fun at work.
How Adam Goldenberg and Don Ressler came to start JustFab is really quite remarkable, as they both left the MySpace company right when most thought it was becoming the next big thing. Adam Goldenberg had previously started his own marketing company, Gamer’s Alliance back in 1996, and MySpace’s parent company, Intermix Media saw Goldenberg’s potential and hired him before he even went to college. Goldenberg contributed a lot to Intermix Media, and at only age 20, he became the youngest Chief Operating Officer ever to work for a publicly traded company at http://vator.tv/person/adam-goldenberg. While serving as COO, he met Don Ressler who had founded FitnessHeaven.com, and the two began starting up small businesses under Intermix Media’s roof.
For a while, Goldenberg and Ressler enjoyed their time at the company, but then when NewsCorp bought Intermix Media out, a profitable company that Adam Goldenberg and Ressler had worked so hard to build became shoved aside. Goldenberg and Ressler then did the unthinkable and left Intermix Media, deciding instead to start their own business brands. The first company they started was Intelligent Beauty, a distributor of health and beauty products, and later they started Brentwood Cosmetics.
Don Ressler and Adam Goldenberg decided to go to the next level and startup a fashion line. What they wanted was a company that sold highly affordable but stylish apparel, and one that would spend hardly anything on marketing. That company became JustFab, a business that became highly attractive to both fashion models and venture capital providers. The company sold everything from denim jeans to fancy dresses and handbags, and soon JustFab branched out into athletic wear at Fabletics and FL2, and also men’s attire as well as children. The company has been valued at over $1 billion after reaching $300 million in funding.