Cosmetics have been used by ancient peoples including the Chinese, Egyptians, Greeks, and Sumerians for over 6,000 years. The peoples used cosmetics for beautification and as part of many rituals. During the Middle Ages, the upper class in Europe also used cosmetics, often facing denouncements from the church. In modern times people of all classes began using lipstick, rouge, blush, eyeliner, and eye-shadow after the First World War. Initially it was primarily used by actors and ladies of the night. Gradually cosmetics gained social acceptance and it was not unusual to see women, and sometimes men, wearing make-up.
By the 1920s and 30s putting on cosmetics was a regular part of the daily routine of many women. They routinely used them to hide flaws and even out their complexion. During that time pink lipstick and nail polish were particularly popular. The important thing for most women was to make sure the cosmetics were largely unnoticed and did not make them stand out. Their goal was to create a natural look so people did not realize they were wearing make-up. It was a skill women worked hard to master and the secrets to doing this were often guarded jealously and shared with only close friends and confidants.
Cosmetics brands like L’Oreal and Max Factor were some of the early industry leaders. Elizabeth Arden, Avon, and others joined the fray not long afterwards. However, the goal of the cosmetics remained the same. It was to give women a smooth, healthy-looking complexion devoid of any flaws and highlighting their best facial features. Using cosmetics to do anything other than that was considered gauche and the user seen as crude, childish, or unskilled in the fine art of using make-up.
But times have changed. The goal of using make-up to blend in is falling by the wayside. One cosmetics line that has a diametrically opposing goal is Lime Crime. Created by Russian born entertainer and entrepreneur Doe Deere, Lime Crime cosmetics are designed to stand out. It’s used by people that want to make a statement. Using Lime Crime is a form of bold, daring, self-expression. It uses a color palette that features colors so bright you can literally see them from across the room. Doe Deere created Lime Crime on ilovelimecrime cosmetics to help her get noticed while she was performing. Today people of all ages, cultures, and social classes won’t leave home without it.
Doe Deere’s Lime Crime cosmetics are definitely different. People have embraced the neon bright colored lipstick, eye-shadow, rouge, and nail polish and made them part of their personal style. It’s part of the movement called living out loud. If you want to get noticed, simply wear Lime Crime Cosmetics.